Beginning in 2005, Norbert Majerus implemented a principles-based, lean product development process at the three Global Innovation Centers of The Goodyear Tire & Rubber Company. For more than a decade he was Goodyear’s lean champion in research and development. Majerus, born and raised in Luxembourg, has a master’s degree in Chemistry from the Universitaet des Saarlandes, Saarbruecken, Germany. He joined Goodyear in Luxembourg in 1978, transferred to Akron in 1983, and has worked in most disciplines in the Goodyear innovation centers in Luxembourg and Akron. In 2016, Majerus published his first book, Lean-Driven Innovation (Norbert Majerus, CRC Press, 2016), which received the Shingo Research Award. Also in 2016, with his guidance the Goodyear R&D organization applied for and received the AME Excellence Award. Majerus has spoken at many conferences in the United States and other countries. Since retiring from Goodyear in 2017, he continues to share his extensive lean expertise via Norbert Majerus Consulting.